Type-driven TVC was a project for my Typography class where we were tasked to create a kinetic typography animation based on a TV commercial jingle preferably from the 70s or 80s of our choice.

I picked the jingle: “People Pop Up for PopTarts” by PopTarts in 1983. The jingle felt very playful, and had a theme of circus clowns, games, animals, and food.

Therefore, I decided to play off this original commercial, by keeping the theme, and adding a sort of nostalgic birthday party in the 80s feel.